Legal and Privacy Information

BRK Brands / First Alert Privacy Policy and User Terms and Agreements:

Effective Date: March, 2016 and any of its Mobile apps, web apps or sites are an electronic marketplace and any interaction mediums for products (collectively the “Site” or “Apps” Apps”) distributed by BRK Brands, Inc. (referred to as “we,” “us” or “our”) and its affiliates. We understand that your privacy is important to you and we established this Privacy Policy to explain what information is collected via the Site and how it is used. By using this Site, you agree to the collection and use of information as set forth in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use this Site or mobile app.

Information Gathered by Us

For visitors to this Site and registered users, we may log standard technical, and demographic information, such as your IP address, Google Analytics reported interest, demographics, and the kind of browser you are using. Depending on the website or mobile app, if you choose to register with us, and accept the terms, and conditions, you may be asked to provide personally-identifiable information ("PII"), such as your name, email address and personal information such as gender, height, weight, etc. If you choose to utilize this Site, we also may collect your financial information, such as your credit card number, along with billing, shipping and other transactional information. We may collect other PII when you provide feedback or comments online, such as information about our products you own.

We use cookies and other technologies to administer this Site and provide a more tailored and user-friendly service to you. For example, we may use cookies to record session information, such as items that customers add to their shopping cart, to alert users to new areas that we think might be of interest to them when they return to this Site, to record past activity in order to provide better service when users return, and to customize Web page content based on users' browser type or other information that the user sends. You can set your browser to refuse cookies, but without our cookie you will not be able to complete a purchase or take advantage of certain features of this Site.

Pixel tags are tiny graphic files that are included in HTML-encoded email messages. We use pixel tags to gather information about emails sent to our users. When such a message is opened in an HTML-capable email program, the recipient's computer accesses our server to retrieve the pixel tag file, and allows us to record and store the date and time, the recipient's email address, and other standard logging information. These pixel tags may also read cookies.

Our Use and Disclosure of Information

Information we collect about you in the course of our relationship is used to operate our site and apps and offer products and services to you. For example, we may use your PII to fulfill your order, to send you information about our company and services, or to contact you when necessary. We may also use your PII to send you periodic emails about new products and services or upcoming events ("promotional email"). In addition, we look at technical information to analyze traffic to this Site, to enhance our offerings and to provide our services to you. For example, we may use traffic information to see which portions of this Site are more frequently accessed and to gather broad demographic information.

We may work with third parties who provide services that may include, but are not necessarily limited to, website hosting, data processing and analysis, back-up and security services, and processing of credit card transactions. We may share PII with these service providers for the purpose of providing these services. Although we seek to require these service providers to protect such PII, and to use it only for the purpose for which it was provided, we cannot be responsible for third parties' use of PII.

In order to provide you with a full range of products and services, we may share your PII with our affiliates for marketing or other purposes. An affiliate means any company that controls, is controlled by or is under common control with us. In addition, we have built relationships with selected partners that are not affiliates, but which offer products or services that may be of interest to our users. If you opt-in to receive information from our selected partners through the "Sign In / Sign Up Account" or “Accept Terms and Conditions” page, we may also share your PII with our unaffiliated third-party partners for marketing or other business purposes. Please refer to the section of this Policy titled "Opt Out," below, if you would like to opt out of having your PII shared with affiliated or unaffiliated third parties for third-party direct marketing.

We reserve our right to share PII about our users with other third parties, including: (1) with your consent or as otherwise stated in this Privacy Policy; (2) when we have a good faith belief it is necessary pursuant to a subpoena or other judicial or administrative order; (3) where required by law; or (4) at our sole discretion, where we deem it necessary to respond to claims, to protect the safety of any individual or the public, or to protect our rights or property or the rights or property of any third party. In addition, we may share aggregated demographic and statistical information with third parties.

In the event of a change of ownership or corporate restructuring (i.e. a sale, merger, acquisition or transfer of our assets), we may share or transfer your PII to a third party.

Send to a Friend

Within the operation of the product, when you select iOS shared users or to have an email, text or SMS text, or app notifications notices and or alerts sent to a friend or recipient that you have selected directly or chosen from your contact list, you and your friend's or recipient’s name, email addresses and mobile phone number may be required. Your friend(s) or recipient(s) will need to know you have requested that we will send them an email, text or alert notification. Any email address or phone number provided by you shall be used solely for this purpose.

Surveys and Contests

At various times we may offer surveys or contests to users. Surveys may ask for contact information or unique identifying information to increase the value of the results. Contests may require contact information or other demographic or personally identifiable information in order to determine eligibility. We use information collected from surveys and contests to improve our service and to notify and contact winners of various contests. From time to time, a contest may ask users to provide content, such as recipes or tips that make the most of their product, which may be provided to the public.

Third Party Websites

We do not control the information collection and distribution policies on Internet domains other than this Site. When you are on this Site, you may be directed to other sites that are beyond our control. For example, if you "click" on a link on this Site, the "click" may take you off of this Site. These other sites may independently collect data, solicit personal information, or send their own cookies to you. We are not responsible for any use of the information including click-stream data that you may create when using such third party sites.

Updating or Removing User Information

Our various sites operate and have differing screens and options. You may choose to correct or update the PII you have submitted to us online by emailing us at [email protected] or online through the "Sign In / Sign Up Account" page. You may also remove your PII from your "Sign In / Sign Up Account page by editing that page. If you request to have your PII removed from your "Sign In / Sign Up Account” page, we will remove it from its active database, though it may remain stored indefinitely in our back-up media and archival records. Certain sites utilize iOS Homekit data and, users can elect to remove Homekit credentials but certain user functions may be removed or limited.


We do not disclose an individual customer's PII to third parties for third-party direct marketing purposes if that individual has submitted a request not to have his or her PII shared for this purpose. If you would like to opt out of having your PII shared with third parties for third-party direct marketing purposes, you may submit your opt-out request by email at [email protected] or by U.S. mail at BRK Brands, Inc., Consumer Affairs, 3901 Liberty Street Road, Aurora, Illinois 60504. In addition, we also allow you to decide whether you want to receive promotional email from us. If you do not wish to receive promotional email messages from us, please change your setting on the "Sign In / Sign Up Account" page or submit your request by email [email protected]. Lastly, if you wish to opt-out of participating in any Google Analytics, you may do so by clicking on the following link,, and following the steps outlined by Google. Certain sites utilize iOS Homekit data and, users can elect to remove Homekit credentials but certain user functions may be removed or limited.

Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to [email protected] or by U.S. mail at BRK Brands, Inc., Consumer Affairs, 3901 Liberty Street Road, Aurora, Illinois 60504.

Offline v. Online Practices

This Policy applies solely to our collection, use and disclosure of PII obtained online through this Site, and does not apply to any of our practices conducted offline.

Changes to This Privacy Policy

This Privacy Policy may change from time to time. If we make any substantive changes to this Privacy Policy, we will notify users by posting the updated Privacy Policy on this Site. Please periodically review this page to ensure your familiarity with the current version of this Privacy Policy. Your use of this Site after the changes have been adopted constitutes your agreement with the revised Privacy Policy specifically with regard to PII collected from you in the past and in the future.

Use by Minors Prohibited

This Site is primarily designed for users over the age of 18. Our Site is not intended for children under 13 years of age without parental consent and parental education. This parental consent and education is not monitored or controlled by the company. It is the parents responsibility to monitor and educate on use of the site. No one under age 13 may provide any personal information to or on the Site. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Site or on or through any of its features/register on the Site, make any purchases (if applicable) through the Site, use any of the interactive or public comment features. if any, of this Site or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected] or by U.S. mail at BRK Brands, Inc., Consumer Affairs, 3901 Liberty Street Road, Aurora, Illinois 60504.


We have implemented security measures to protect against the loss, misuse and alteration of the PII under our control. Although we make good faith efforts to store PII collected by this Site in a secure operating environment, we cannot guarantee complete security. PII held by us will be maintained for a length of time appropriate to our business needs.

Automatic Software Updates

From time to time we may develop patches, bug fixes, updates, upgrades and other modifications to improve the performance of our Mobile and Web Applications (“Apps”) and their affiliated services and/or products(collectively the “Updates”). These may be automatically or manually installed without providing any additional notice or receiving any additional user or owner consent. You consent to this automatic update. If you do not want such Updates, your remedy option is to terminate your account and stop using the Apps. If you do not terminate a previously created account, you may continue to receive Updates automatically. You acknowledge that you may be required to install Updates to use the Apps and you agree to promptly install any Updates provided.

Agreed Usage and Limitations of Our Services

Intended Use of Our Services.

The services and notifications connected to our sites and Apps are intended to be accessed and used for non-time-critical information, communication of alerts, notifications and control of our products. Our goal is for the Apps to be highly reliable and available, they are not necessarily going to be 100% reliable or available 100% of the time. The Apps and any affiliated services are subject to sporadic interruptions, disconnections, and failures for a variety of reasons beyond our control, such as but not limited to Intermittent Wi-Fi, service provider uptime, mobile notifications and service carrier outages, as well as other possible causes. You acknowledge these limitations and agree that we are not responsible for any damages or injury allegedly caused by the failure or delay of the Sites or Apps or any services affiliated with the Apps to reflect current status or notifications or communications to others.

You acknowledge and agree that the Apps and any affiliated services, communications, notifications, alerts and the like are not intended to be and will not necessarily be 100% reliable and 100% available. We cannot and do not guarantee that you will receive notifications in any given time or at all.

You agree that you will not rely on the communications, services, notifications and the like for reliance on safety, security and emergency notification. These Apps and any affiliated products and services are not a replacement for emergency services. You acknowledge that it is your responsibility to educate yourself and your family on how to respond to an emergency.


Critical Use and No Life-Safety of the Services.

You acknowledge and agree that the Products and Services, whether standing alone or when used with any mobile devices or when interfaced with any third-party products or services are not certified for emergency response. We makes no warranty or representation that use of the Products or Services or use with any third-party product or service will affect or increase any level of safety and are NOT part of any third party monitored emergency system for notifying or dispatching any emergency services. The consumer / customer support or call center contacts should not and cannot be considered a lifesaving solution for people or property at risk and they are not a substitute for emergency services. Any and all content provided by the Apps or Sites mapping service is made available for informational and planning purposes only and is not intended to be relied upon in situations where precise location information is needed or where erroneous, inaccurate, time-delayed or incomplete location or map data may lead to death, personal injury, property or environmental damage. You agree that the results you receive from the App, Site or Service may vary from actual location(s), road or terrain conditions due to factors that can affect the accuracy of the map data, such as, but not limited to, weather, road and traffic conditions, and geopolitical events, condition or status of your cellular phone of cellular services. We do not guarantee accuracy or completeness of any location information.

Not all of our apps or sites or services are compatible with all mobile devices or computers.

For your safety, always pay attention to your surroundings and observe current safety conditions.

Temporary Suspension of Notifications and Services.

The notifications and services connected with the Apps may be suspended temporarily from time to time without notice for security reasons, system failure, maintenance and repair, or other circumstances. You agree that you will not be entitled to any refund or rebate for such suspensions. We do not offer any specific uptime guarantee for the Apps and their affiliated services and notifications.

System Requirements.

The apps and any affiliated services and notifications will not be available and accessible without:

1. A appropriately specified working Wi-Fi network in your home that is located and positioned properly to communicate reliably with the Products

2. An always-on broadband Internet access in your home

3. An active account with our company

4. Smartphone or table device of the appropriate specifications by us that is supported via Wi-Fi or cellular connectivity.


Contacting Us

If you have any questions about this Privacy Policy, our practices, or your experience with, please contact us at the postal address, phone number or email address listed below.

BRK Brands, Inc.

Consumer Affairs

3901 Liberty Street Road,

Aurora, Illinois 60504


[email protected]